How to integrate a site in Google search?

Question

Google

How to add category menu to google search?

Sometimes the date is also written, the rating, the number of reviews, and so on. How to make such an integration? What is this thing called?
Thank you!

Answer 1

Unfortunately, neither for Google nor for Yandex, quick links can be guaranteed to be made by entering a couple of additional lines into the site's program code. Search engines, using their internal (and, we add, unknown to anyone) algorithms, determine them individually for each web resource. But there are proven rules, the use of which SIGNIFICANTLY increases the likelihood that the link you need will appear in the issue. Let's bring them.

1. The pages to which these links will “land” users should be located one click from the main page and, of course, have a direct link from it.
   
2. The following must match: the title of the page (that is, the words between and , the meta tag and the text of the links that lead to this page.
   
3. If there are pictures on the landing page, then the alt tag parameter for them must have a description corresponding to the page. And in general, PageRank and TIC of such a page should be as high as possible.
   
4. Site navigation should be clear and logical for both users and search engines.
   

(C) The information is taken from the site seranking.ru
Thus, you can only push the PS to place the pages you need in sitelinks.

Answer 2

If your site is popular, if it has api, then everything will come. If you use google search for sites on the site, the probability of its appearance in the search results increases.
Yandex had an Island project for this, but it was closed, the reasons are here: www.businesslynch.ru/2015/05/blog-post_77.html