How to index lightbox content loaded with AJAX?

Question

Search Engine Optimization

On the main page, clickable links open a lightbox into which AJAX content is loaded.

How to show Yandex bot such content?

That is, I don’t understand what exactly needs to be shown to the bot when adding the _escaped_fragment_ parameter: the same page with an open lightbox as the user (only static) or you need to show him only loadable content (i.e. only what is loaded into the lightbox: title and text).

I am attaching screenshots with options. Which one should be shown to the bot?

In fact, this is how the user sees the page. Should I show this to the bot?


Or you can / need to give only the loadable content of the lightbox without "water" like this


Or the third option (there is no screen) to give a classic full-fledged product page with CSS design, JS, HEADER, FOOT, SIDEBAR, etc. in short, such as it would be on the site without lightboxes.

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Or should I not think about _escaped_fragment_ at all, but just write the indexed pages in the hrefs of the links that open the lightboxes? Then the question is how should the page to which the hrefs lead (the same three options) look like?

Answer 1

The first two options will only partially help in SEO, that is, the effectiveness of their execution in terms of promotion for queries related to the names, article and characteristics of goods will be at a very low level.
But this is already the right decision if you want the store to be well internally optimized and be able to search for queries related to the names, articles and characteristics of goods.