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Eugene2017-11-13 08:58:27
Yandex.Direct
Eugene, 2017-11-13 08:58:27

How to get Yandex.Direct CTR statistics at a certain hour?

I advertise a product that organizations buy. I noticed that the CTR for the company as a whole in the evening starts to fall from 18-20% during the day to 12-13% at the end of the day. I want to understand the hour at which this happens. How can I do that? I really don't want to not do 24 takes of the company for every hour for the test, because companies are large and API points are not enough. Ideally , prntscr.com/h9q5lk should be here by the hour.

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Andrey, 2017-11-13
@andrey004

As far as I know, this cannot be done in Direct, only split campaigns by time.
somehow I don’t see the point in splitting it into 24 takes, if you really want to, you can do working hours, morning and evening for a start.
a drop in the overall CTR may be due to the fact that the ad is forced out of the special placement or guarantee. I would rather look at the conversions (you can see them by the hour through the metric).

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