How to get started with branding?

Question

Design

I want to work on branding for companies, I read a lot on this topic, although all the books turned out to be stupid in principle)
So, the question is for those who do this:
A customer comes to you who needs branding from and to, for example. What is your process for creating this case? Those. I just don't understand where to start and how to end.

Answer 1

Lebedev is not enough? ORLY?

Answer 2

"What is your process for creating this case?" I think everyone has their own ..
If we take a template option:
- analysis of the market situation, target audience (the current state of the brand, if it has already been created);
- planning (formulation of the essence of the brand, positioning; development of a brand management strategy);
– building a brand (creating a system of visual and verbal identification; developing a brand image; creating a set of brand documents);
- brand promotion (using integrated marketing communications to create a strong relationship between consumers and the brand);
– brand monitoring and evaluation of the effectiveness of actions.

Answer 3

you need to find a company specializing in branding
work in the portfolio of which you will like
and whose prices you will like
and trust the professionals,
otherwise it will be as always - ug