How to force customers who have already placed an order in the online store to pay for this order?

Question

Marketing

The question is more directed to Internet marketers than to technical specialists.
There is an online store with good traffic and a very serious turnover on orders. Everything is fine, but there is one big problem. About 30% of orders already made are not subsequently paid by customers. We are talking about orders with a payment method: bank card or electronic money or bank transfer. Those. a person places an order, but then for some reason does not pay for it. We are currently trying to optimize the number of paid orders. To do this, they did:
1. The ability to pay IMMEDIATELY after leaving the order (and not only after the store manager looks at it and sends a notification to the client about the possibility of payment).
2. Developed a system of automatic reminders if the client does not pay for the order for several days.
3. We made a special "quick" page for payment, which the client can enter directly by clicking on the link from the letter, without logging in to the site, without remembering the password, etc.
Maybe someone will share their experience and suggest some other measures to reduce the number of "hanging" unpaid orders?

Answer 1

You should contact an internet marketing agency.
What potential problems can be:
1. It is "inconvenient" for users to pay for an order (on your store).
2. There are some distractions in the order process (before payment).
What are the potential solutions (sequence):
1. Set up a sales funnel analysis, for example, in Google Analytics. Recently, such a thing as Enhanced E-commerce has appeared there, which allows you to monitor processes in online stores in great detail
2. Analyze where users go, what may be inconvenient for them. Evaluate usability, view and walk through the sales process of competitors. All these are general words (without looking at the site itself it is difficult to offer something), but nevertheless.
3. Try to change/improve something. Analyze the effectiveness of changes, for example, using A / B testing.
By the way, since you're sending out reminders, it might make sense to offer the user some kind of discount. Its size and the meaning of the offer depend on the nature of your online store. For example, if a person wants to buy an iPhone 5s, he can choose it for several days, and your offer may be very relevant to him. If you sell products cheaper, it is possible that by the time the user receives a message from you, the user has already made a purchase from competitors.