How to find out who promotes the site?

Question

Search Engine Optimization

Links to third-party sites have appeared on our website in a number of sections. Obviously, this is done in order to promote resources.

How to find out who promotes these sites?

Here is an example of such a page: www.pfpl.ru/partners/artmediaclinic.php

Text: You can also look at the online kitchen catalog right in the clinic , study new furniture models and, if you wish, place an order without leaving your computer.

The situation is similar for a number of other pages from the partners section.

Answer 1

contact the owners of the advertised resources. Either they promote themselves, or 100% have information who does it for them. Enter into a dialogue, scold for SPAM, a normal person will change his mind and stop doing this.

Answer 2

Perhaps your FTP access was stolen and links were quietly inserted.
If the sites are the same, then go to the owner of the site and ask who is promoting, notifying that the site is being promoted by a fraudulent method.

Answer 3

If no one is involved in the site except you, it means that the site is definitely hacked or the FTP is stolen.
Have you given anyone access to the site's admin panel or FTP?

Answer 4

Nobody is promoting.
It's just that one of the developers decided to earn extra money (and placed a special php code for link exchanges in the site's templates/engine). Or someone else got access to the ftp/panel and posted this code.
To find out who you can try: register in sape.ru, add a new project, enter the address or text from the site in the search for sites in keywords, find the site number, and probably contact the exchange administration with a request to transfer the data that placed your site on the exchange.

Answer 5

It looks like an article exchange connected to your site, check for strange directives in .htaccess.