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How to find out what caused the traffic drop from search engines?
At the beginning of July I launched a new version of the site (this is a small regional information site, 130-150 thousand visits per month). Exactly from that moment, traffic from the yandex and mail.ru search engines fell by about 20% and has not risen to its former levels to this day. Traffic from Google hasn't changed.
The fall goes evenly across all sections of the site.
In addition to the fact that a new version was launched, the hosting was changed and HTTPS was added. (With a forced redirect)
As I understand it, traffic could be affected by 3 reasons:
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