How to find out the keywords of a competitor's website ad?

Question

contextual advertising

Hello. Interested in what keywords the site competitor launches advertising.

Answer 1

There are many such services:
spywords.ru
advse.ru
advodka.com
I used the first one myself and I can say that it is quite convenient to use.
But it is important to realize that they will not provide a real semantic core of a competitor. The essence of these services is that they scan search engine results for a huge pool of all kinds of queries, including very low-frequency ones. And if a competitor's ad is visible for a given query, then he is credited with using this query. Thus, the core of the competitor is compiled.
But in reality, a competitor may use broader queries, which also include these. Or vice versa, use these queries in quotes or with other narrowing operators. Use a lot of negative keywords. That is, the real request pool may turn out to be completely different. And if we also take into account unknown geotargeting, bid adjustments, accumulated CTR, impression time, it should be clear that it is all the more impossible to find out the real budget of a competitor in this way.

Answer 2

advodka.com
spywords.ru

Answer 3

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