How to find out the current maximum cost per click (max CPC) in Google Ads?

Question

Google Ads

From the video tutorials, I see that there should be such a column...



BUT I DON'T HAVE IT , I
only have this set of columns:



For campaigns, a similar set:



In addition, the campaign is now set to the strategy Maximum number of clicks, and installs. Max. rate, but I can't find it. When I select a campaign and go to the strategy settings, the fields and selects are reset there, they only let me install a new strategy, but I can’t see the currently installed ones.

Answer 1

This column appears when you manage your bids manually and you have an automatic strategy. With it, you cannot assign maximum bids to individual requests or groups.