How to find out the cost of a click in the context?

Question

contextual advertising

There are topics-keywords, how to find out the average cost per click on a topic? That is, how many people will come for such and such a budget.

Answer 1

https://adwords.google.ru/KeywordPlanner - solution to your problem in Google
https://direct.yandex.ru/registered/main.pl?cmd=Fo... - solution in Yandex.
Please note that Yandex has a settlement currency called "Conventional units". The value of one c.u. in Yandex always 30 rubles.
Forecasts are always inaccurate, but give +-20% insight into the traffic and budget of your campaigns.
At any time, you may have new competitors, at the same time, old competitors may leave the auction for various reasons.
Work like this: take the amount that will become a "test" and run specific campaigns in advertising systems. The results will be fairly representative if you get between 100 and 500 clicks. Then scale the result to a larger budget.
Again, depending on the seasonality of demand for your product or service, budget costs can vary greatly. Consider this factor as well. Seasonality can be viewed in yandex.wordstat .
Willing to answer additional questions.
I hope the answer was helpful to you. Good luck

Answer 2

Try to check this cost through Yandex. Direct.

Answer 3

Yandex.Direct has a budget forecast.
https://direct.yandex.ru/registered/main.pl?cmd=Fo...