How to find normal performers for the complex development of the site?

Question

Search Engine Optimization

Everyone, good day!
We do apartment renovations.
Standard situation - need customers.
The actual task: website -> SEO -> targeted traffic -> conversion maximization -> calls -> customers.
Please do not write that a normal company does not need advertising, websites, etc. - it's all clear.
We tried all kinds of performers and freelancers and companies, there is no result. About the fact that it won’t work out quickly, I know, I don’t climb into HF requests, there are no guarantees of entering the top, I put up with it.
Is there any real rating of artists, or a site with reviews (real reviews, not self-written ones) and whether this guarantees me to find a good artist. How to check the artist before collaborating?
If the performers are in the top of the search results, for example, for the query "website promotion" - this indicates its quality or it's stupid.
I just thought a cobbler with cool boots was a good sign.

Answer 1

I just thought a cobbler with cool boots was a good sign.

A shoemaker with cool boots stands like a cloud of Indians.

How to check the artist before collaborating?

It is possible so .

If the performers are in the top of the search results, for example, for the query "website promotion" - this indicates its quality or it's stupid.

This is "your" service person by 95%. Ask them to send 3 requests to start promoting your site without fierce competition from 5-10 potential SEOs and compare.
1. Tips for self-promotion and SEO setup: here
2. Your main "friends": these are Google Search Console and Google Analytics - services that really show the trend: whether you optimize content correctly or not.
3. Automatic services for checking the quality of your site: here
4. For SEO (and other useful things) : here
5. The real story of promoting an online store without organic ads and invested efforts: here

Answer 2

I just thought a cobbler with cool boots was a good sign.

This is a bad sign.
It means he spends a lot of time on himself.
And he does it involuntarily - because there are no orders.

Answer 3

There are no independent ratings.
There are many good specialists without websites at all (firstly, there is no time to do this, and secondly, there is fierce competition and it makes no sense to rush to the top).
Search by reputation, in specialized parties, groups, publics. Get ready to delve into at least the basics and the closer you are to understanding the processes, the less likely that the result of cooperation with the contractor will be deplorable. Actually, everything is like in the search for a contractor to renovate an apartment.
It will be difficult for you to evaluate: smart-ass can easily hang noodles.
I would write in more detail and with recommendations, but they will consider it as advertising.

Answer 4

And why a separate site for the context then?
Obviously not easy
. What is the budget for a SEO specialist per month?
It’s just that if you take some kind of firm with budgets from hundreds of thousands to engage in and deeply delve into the business and adjust SEO for it, analyze funnels and so on.
A single SEO specialist is of course a little cheaper, but not so complex either.

Answer 5

Is there any real rating of performers

No
you write:
But:
And what is good then if there are no guarantees?
Take someone you personally trust
Why do you need SEO? Engage in context along this chain. At least you don't have to wait that long.

Answer 6

I think you need to move gradually.
find a competent UI/UX designer. Much depends on design today. As in life, the first thing a person pays attention to is appearance. Next, work on the content. It is worth noting that more and more trends are moving towards the "truth of the uterus", so there is no need to manipulate and deceive the user or potential client. Maximum honest content. Against the background of storytellers, you will stand out and inspire confidence. As you develop, you will also find a competent programmer for your construction portal. At first, it’s quite possible to limit yourself to a high-quality landing page with a good feedback form.

Answer 7

1) Integrated marketing - from 100k / month - you need to understand this right away.
2) Ratings and reviews are bought, you can't check them for "reality" in any way. There is a rating "SEO through the eyes of clients" - more or less adequate, but a place in the ratings or in the TOP for the query "website promotion" is not a guarantee of the quality of work on your project. Most of the large agencies (which have been in the top for a long time) work according to the "conveyor line" type, where up to 5 hours per month are allocated for 1 project from a specialist. No one will promote you better, ideally, figure it out and promote yourself, later, perhaps, attracting a specialist.
3) I recommend watching this webinar , it tells about the main misconceptions when ordering SEO and how to choose a contractor and what result to expect.