How to do an automatic deployment of Windows Server?

Question

linux

Now I host servers in VMware.
Interested in the question, is it possible to create something like Ansible Playbook for:

1. installing Windows Server on the created virtual machine
   
2. setup (name change, network setup, domain entry, etc.)
   
3. setting the required roles
   
4. software installation
   

For example: I am creating a Playbook for AD deployment. A person launches it and after a while he has a controller with a certain name, all updates installed, IPv6 disabled and IP set, disks are named in a certain way and folders are created, with the AD role, replicated from the main AD, scope is configured, DFS is configured.

In theory, you can do all the settings on Ansible, but it will not install Windows Server.

Answer 1

WDS (Windows Deployment Services).
All your queries can be scripted in Powershell.
But promoting DC in this way is a big deal.

Answer 2

Automate Windows Setup
Use unnatended files.

Answer 3

Virtual Machine Manager (VMM) + System Center Orchestrator

Answer 4

Is there something not from Microsoft?

Answer 5

Almost every component of Windows is configured using PowerShell. So it's logical to use native Desired State Configuration, custom scripts and, optionally, Chocolatey.