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Artyom2019-08-01 14:31:30
Google Ads
Artyom, 2019-08-01 14:31:30

How to display the maximum cost per click in google ads?

So far, I'm setting up an advertising company, and when I check the desired keyword and select "set the maximum CPC" there, after changing it, it is not displayed anywhere. In various videos, I saw the column "Maximum CPC" or something like that, but I only have columns: Keyword, status, rpavil details, final url, clicks, impressions, ctr, average CPC, cost, middle pos.
What do I need to download/do to make the column I need appear?

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Alexey Denisov, 2019-08-01
@danyvasnafig

Most likely, you are using an automatic strategy for displaying an advertising campaign. In this case, the bid is set at the level of the advertising campaign settings, and not a separate keyword.

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