How to display infoblock elements regardless of the activity date in the product catalog?

Question

1C-Bitrix

Tell me how you can display all the elements in the catalog component, regardless of their activity date?
Each element of the infoblock has a field active date ACTIVE_FROM

For example, there is a product with an active date of 29.07 now 27.07 how to make this product appear in the list without changing its active date.

Now I have all the products for which the activity date is greater than the current one, is it possible to fix this somehow using only the parameters of the component call, without changing the value of the activity date of the elements.