How to develop an industry information b2b resource?

Question

Search Engine Optimization

Given
1. An industry-specific online magazine addressed to b2b audiences
2. The industry includes several markets (video surveillance, fire systems, access control systems, voice warning, cable products and several others)
Questions:
1. How to isolate the semantics of target audiences - after all, these will not be product requests?
2. How should thematic segments be taken into account in the SL?
3. How will the subject heading of the site depend on the SA?
4. What is the best format for sites with a combined theme?
5. What should be the guideline when setting goals for attendance - a) by number b) by time and depth of views

Answer 1

1. Search for informational markers for the product example: questions for the product
https://wordstat.yandex.ru/#!/?words=%D0%B2%D0%B8%...
2. Make an ontology map
3. By 1000 % Xia dictates the architecture of the site. SL to compress into an ontology map, ontology map = site structure.
4. Non-specific question
5. 3 metrics = 1st so that the user does not return to the search, i.e. in fact, answer his information need (mega powerful metric), 2nd viewing depth, slip articles "more on the topic" maximum relevant to the entry point to the site (entry point = request + page of your site in ps relevant to the request), 3rd the core of the audience, so that a certain number of people stably enter the site through Taiping traffic.

Answer 2

b) time and depth, if he left - not your client
otherwise - cling to the mailing list and do it periodically, the retained client pays repeatedly,
but according to SL - why are grocery ones not suitable?

Answer 3

b2b
calls
mailing
content
is expensive of course