Does an outgoing link pass weight back?

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Ken Jee2018-10-20 13:57:32

Search Engine Optimization

Ken Jee, 2018-10-20 13:57:32

The other day I read a statement by one person that if you use an external link on a page to a resource that is relevant to the topic, which is not closed by the rel=nofollow parameter, then this can give an increase in the weight of the page ON WHICH this link is installed. Did I miss the moment when search engines began to throw trust in the opposite direction? From acceptor to donor? Connoisseurs and SEO gurus clarify the situation pliz.

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2 answer(s)

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Evgeny Yudin, 2018-10-20
@Machez

No, it doesn't.
Both Google and Yandex will react a little more positively to a page with a link to an authoritative source.
But no weight will be transferred anywhere, this is all "SEO magic" that exists only in the world of elf bloggers.

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Puma Thailand, 2018-10-20
@opium

Bullshit, everyone would have been hung with links long ago