How much do you spend on project advertising and what kind of advertising to choose?

Question

contextual advertising

Good afternoon!
I am a student, making a website/project for the sake of interest and experience. Now the time has come for advertising / promotion, there is not much extra money, I’m ready to spend 6,000 rubles on advertising. per month. I understand that the amount for advertising is scanty and just ridiculous!
Advise where and what kind of advertising to take in order to spend the specified amount as efficiently as possible (banners on third-party sites, direct, maybe for SEO, etc.)?!
Write, if you wish, what advertising services you use and how much you spend on advertising per month!)
The site needs to be promoted in a specific region/city!

Answer 1

Google Adwords or Yandex.Direct will allow you to spend this money as efficiently as possible. The main thing is to choose the right keywords.

Answer 2

The most effective in the short term is CPC advertising or CPA. SEO and banners is already a long term job.
CPC is Yandex.Direct, Google Adwords, advertising in social networks. The choice of advertising system depends on what you want to advertise. And maybe even your budget is enough to try 2 channels. A lot depends on what you are selling. Goods familiar to consumers are usually good to advertise through Direct, because products are searched for in a search engine, you will get an already “warmed up” and interested audience. You need to estimate the information demand, this can be done using the wordstat.yandex.ru serviceSo you will understand whether your product is being searched for, whether this interest is subject to seasonality. If information demand is low, and this also applies to certain types of services, then it is better to work with advertising on social networks.
CPA is unlikely to suit you because you are limited to the region.
Well, I also want to remind you that these are all standard approaches. I don't know what kind of project you have, but you can usually find more promotional opportunities.

Answer 3

If you have a content project (blog, articles, thematic portal), then teaser advertising is best.
If this is a site selling goods or services (not necessarily an online store) that are already in demand (check through wordstat), then contextual advertising on search is best.
If these are goods and services that are not yet in direct demand, but people have problems that your product solves, then contextual advertising on YAN and GMS, as well as targeted advertising on social networks and on Mail.ru Group portals through myTarget .
In any case, you need to start by setting up web analytics, so that later you can draw some conclusions about the effectiveness of advertising campaigns. Set goals, their value. If an online store, be sure to set up e-commerce: both in Google Analytics and Yandex.Metrica.

Answer 4

Search ads will work best. I recommend aori.ru smart bid management system. In many expensive topics, the cost per click through it is much lower than directly in direct. 24/7 technical support. One account for managing campaigns in direct, adwords, Vkontakte, Mail.ru, Rambler and Odnoklassniki.

Answer 5

We were on billboards . Satisfied, basically. The store is just young, we have been working for no more than a month, so it is too early to talk about any serious results.