How to develop a handmade business?

Question

Business Informatics

Hello. My father is a leather goods manufacturer. After looking at all this, I realized that it would be nice to help him with development. That is, somehow promote products via the Internet. Perhaps someone knows useful info on this issue?
Where to start, how to position yourself and so on.
I will be glad to links, videos, books, algorithms
Thank you)

Answer 1

Hello.
Let's make a small plan of your actions with you:
1) Make a list of things that your father can do. It is a list of things that he can do well and with high quality, so that there are no complaints about them. Calculate the cost of producing one item.
2) Look on the Internet, in stores, the cost of similar things (not necessarily exactly the same, but at least close to what your father does).
3) Calculate how much it will take to deliver this item to Moscow or St. Petersburg. You look at the dimensions, weight, call any transport company and find out.
4) You calculate the cost of one business cycle: (the cost of the item + the cost of delivery) * 1.3
5) You compare the cost of analogues and the cost of your business cycle:
a) if the cost of your business cycle is less than or equal, then you position yourself as a mass producer and shove your things through flea markets (avito, crafts fair, and other similar sites). Well, then really do some kind of company.
b) if the cost is higher (which is most likely). Then you position yourself as a unique manufacturer. To do this, you need to do:
- make a beautiful site
- paint the history and production technology (The skin is wrinkled with virgin priests for 3 weeks, and only then it goes into production, and so on.)
- Raise the price tag 2-3 times.
- You are placed on the sites of the masters, where you also describe the story and make a link to your site.
Well, then, as it goes, as they say.

Answer 2

Before wasting time on all of the above, I suggest you:
1. Familiarize yourself with analogues on the Internet, now the market is oversaturated with this and understand whether you are competitive at all
2. If yes, create a group in VK / FB / account in INST / channel on youtube / Pinterest account (one thing is possible) The site will be ineffective for you now if the budget is also small
3. Collect interesting! content and start posting.
After the first two points, you can proceed to the above actions.

Answer 3

1) etsy.com
2) a YouTube channel, like this guy, for example
3) publish pins from Etsy here 4
) Your site will also be in the subject.
try to drive trollsky knife into Google - the dude is promoting as best he can, and there is a big exhaust from this. From your own website to reddit and blogpost. Everything is in motion.

Answer 4

The main thing is not to be afraid and believe in your success. I started my business from scratch. There was a garage, I rented a four-sided milling machine, bought boards and started the production of joinery. At first things were not going very well for me - there was a problem with the implementation. But I turned to the Komus-contact company for the Telemarketing service www.komus-contact.ru/out/telemarketing.php After connecting the center operators, my business went well. Now I have already opened my own carpentry shop.