How to determine the source of a spike in Android app installs?

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Boris K.2015-04-07 17:43:33

Android

Boris K., 2015-04-07 17:43:33

I have been slowly developing an application for car owners for almost two years. In the first month, there was an exponential increase in the number of installations due to being in the list of "Newly added applications" from 0 to 1500 per day. Then everything settled down at the level of 200-300 installs per day.
At the end of February (26.02) I changed the screenshots and a little description of the application and from the first days of March there was an increase.
A search in the data of the built-in statistics collection system Google Analytic shows the source of all new users as direct, immediately on the Play Market.
There is no information about featuring on AppAnnie. There are no unexpected posts online. There are no promotional activities and never have been.
To be honest, I'm not sure that the surge in installs can be associated with updating information in the market. But how do you define truth?
Or for an application in the transport section, 1700 installations per day is the norm?

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4 answer(s)

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olamedia., 2015-04-07
@w999d

it seems to me that the main question should be - how to save the surge, and not where it comes from

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eponomarev, 2015-04-16
@eponomarev

Look for press coverage during these periods by your app name, package, or general theme. It can also be someone's tweet, social media post. networks, even in the closed type Leprosy. If there were no reasons for the jump at all, you can screw up a user survey and ask them directly how they learned about your application. Use, for example, the Mixpanel SDK for this.

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Rustem Saitkulov, 2015-04-20
@atetc

Is this what you have attached? https://support.google.com/analytics/answer/338914...

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Boris K., 2015-04-07
@kaftanati

Before that, I screwed Material Design for 2 months. I re-uploaded the screenshots - and deleted it for the tablet (I did not have time to optimize for large diagonals). Simplified the description and ... everything. Now I associate the surge more with these actions than with anything else. What number of links were previously on thematic queries, this remains.