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How to delete pages correctly so as not to lose SEO traffic?
Hello.
The catalog site contains two main types of pages:
- category pages;
- product pages.
Previously, one category page displayed a list of 10 links to product pages.
Then we changed the number of products in the list to 30, which caused 2/3 of the category pages to simply disappear.
Example.
The category contains 90 products.
So before there were 9 pages in the category with a list of products:
/category-page-1
/category-page-2
...
/category-page-9
After updating, there are 3 such pages left, and the remaining 6 pages give a 404 error.
The next day after making changes, traffic from Google fell.
I assume that the reason is that the number of non-existent pages has suddenly appeared on the site.
I see the following solutions to the problem.
1. Do nothing, waiting for Google to re-index the site someday and traffic will recover.
2. Instead of 404 errors for non-existent category pages, make a 301 redirect to /category-page-1.
Do you have better ideas?
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You had to set up 301 redirects immediately after deletion, and even earlier you had to set up category pagination correctly.
At the moment, it is necessary:
1- Instead of 404 errors for non-existent category pages, make a 301 redirect to /category-page-1
2- Correctly set up rel prev next pagination for Google and canonicals, or titles and h1 indicating the page so that there are no duplicates for Yandex
You need to set up a 301 redirect to the main category page. In general, as a general rule, pagination should be disabled for indexing. Each page of the site should respond to a specific request. That is, it would be correct to allow only the main page of the category to be indexed.
Indexing of all others can be disabled by setting a canonical link, or by specifying a rule in the robots.txt file
You also need to make the markup rel="next" and rel="prev".
Google recommendations: https://support.google.com/webmasters/answer/16637...
https://www.google.com/?q=%D0%A1%D0%95%D0%9E%20%D0 ...
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