How to create such an advertising campaign in Google Ads?

M

Michael R.2021-05-24 09:24:38

Google Ads

Michael R., 2021-05-24 09:24:38

Greetings!

How to create search ads so that one of them is shown only on the first request from the cluster (the HF itself), and the second - on the rest of the cluster keys, excluding the first one?

Let's assume that the key we have is tickets + to !Moscow, in Direct it rolls the following option:
- 1 Group > Announcement: "tickets + to !Moscow" .
- 2 Group > Announcement: tickets + to! Moscow - "tickets + to! Moscow" .
But how to implement it in Google?

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3 answer(s)

A

Alexey Denisov, 2021-05-24
@Mike_Ro

In theory, it should work like this:
1st group: [tickets to Moscow]
2nd group: tickets to Moscow (add [tickets to Moscow] to the negative keywords of the group)
If he doesn’t immediately start swearing to remove the negative keyword from the group, then it should work .

A

AndreyKeer, 2021-05-24
@AndreyKeer

You will not be able to implement this, and most importantly, why?

D

Dmitry, 2021-06-03
@Easy-Direct

If I'm not mistaken, then this:
1) "tickets to Moscow"
2) tickets to Moscow and in negative words "tickets to Moscow" in quotation marks