How to create an archive without some subfolders?

Question

Data archiving

There is a folder:
/folder/
../subfolder1/
../subfolder2/
../subfolder3/ I archive it
entirely with the command zip -r folder.zip folder
How to archive a folder except, for example, the subfolder subfolder3 ?

Answer 1

We read man zip
We find exclude there.
We write something like this:
zip -r folder.zip folder -x subfolder3/\*