How to create an analytics system for an online store?

Question

CRM

There is an online store, the number of applications is growing, before it was enough to count the number of applications in the mail, see traffic / channels and estimate how much was spent on advertising in order to navigate the dynamics. Now this is no longer enough, I want some kind of consistency, a convenient interface where one could see the analytics in one window.
What you want to understand:
Analytics:
1. Attendance in dynamics
2. Which channels are the most effective for attracting
3. Conversion from channels
4. Cost of attracting a client
Applications
1. Number of applications / dynamics / sources
2. Statuses (which managers can put down) processed /raw
Sales
1. Popular products
2. Unpopular products
3. Average check
4. Number of refusals
5. Number of customer returns
Everything is complicated by the fact that we have more b2b business and most of the sales are via the phone. How to systematize all this? Buy CRM, buy an engine with built-in functionality, set up Analytics Trade?

Answer 1

Metrics? Google analytics?
Yandex is good at call statistics.

Answer 2

Yandex Metrica + integrate some kind of crm into the store

Answer 3

For an online store, it is better to use Google Analytics. There are ample opportunities for analytics of attendance, conversion, income, bounces, and everything that is listed above. The only thing is to set everything up correctly. We need a specialist who will "hang" the tracking code, in addition to the pages, to the necessary buttons. Set up goals, reports, views, etc.

Answer 4

t.onthe.io for example