How to create a portrait of the target audience using search queries?

Question

Marketing

For example, I want to create a website on the topic "medical tourism". It would be nice to know the portrait of the target audience. Options: guess, find out from the customer ... or try to find statistics.
Then the thought occurred to me that Internet statistics services probably have this information and it can be obtained in the public domain as well as statistics on the number of requests using wordstat.
Unfortunately, I haven't found anything like it yet.
Does anyone know if there is such a possibility?

Answer 1

Specifically about honey. tourism is not necessary to know the Internet statistics. 1) It must be understood that patients most often do not look for themselves - their relatives look for them and they are of completely different ages 2) Some representatives of honey. tourism are in Facebook groups, for example (such as "Opinions about health care) and they can be asked this question there) 3) Medical tourism you need to divide into segments - "Oncology", "IVF and childbirth", "Injuries", "General surgery" and so on 4) According to the resulting segmentation, see the cost of operations in different countries "" Cancer "- (also, of course, segmented) - Israel (the operation is so much, the clinic is so-and-so, the examination is so much), "Injuries" - Germany ( such and such an operation, such and such a clinic), and so on. 5) Go to all groups devoted to honey. tourism (eg. Vinsky) and see how many intermediaries charge. Well, in general. Divide "treatment programs" into standard and non-standard" For example, an operation on the femoral neck is quite standard and an examination is possible here, but only an operation there. And some kind of neurosurgery is already non-standard and it will not work to find out the price "here". Only some kind of fork.