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How to correctly suggest the owner to improve his site?
If you immediately start to inflate security problems and poor design, then this can cause a defensive reaction from the site owner. How to mentally prepare him for the reconstruction of the site or a gradual improvement, so that he would like it himself?
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Well, depending on what kind of site, and depending on why you need it.
As an option - swell with him and subtly hint from the salad that his site is go * but.
I run into this problem all the time.
How do I do. I honestly tell the situation and suggest doing the right thing.
10% - agree
90% - refuse
Then I say that only a person who poorly understands what awaits him will undertake your task and most likely he will delay the deadlines for you, then ask for more money and in general it’s good if he does it.
10% - agree
90% - go looking for another artist, 30-40% of them come back and pay as much as I ask. The rest apparently commit suicide.
Make a free technical and SEO audit. Tell only the truth and hint at problems in the future, as well as give a rough idea of the prospects after the reconstruction.
Another option, if the project is not large and more for educational purposes, then you can first do it separately, and then offer it for the nth sum.
And why should the owner improve his site? What will it give him? It is desirable to provide the answer in monetary terms.
So far it looks like it's more for you than the site owner.
If there are problems with security, then you need to point out this and offer to close the holes, and not reconstruct the site, if there are obvious problems with the design, then the customer himself will point out this, or he is already satisfied with it. Or, based on what the company does, draw up a document reflecting how changes in one or the other can affect its income.
If this is your friend, then there is a difficulty: the thought may arise that you have decided to improve your momentary financial situation at his expense (unfortunately, in most cases, these are the thoughts that come to mind, even to the most "good acquaintances") .If there is such an opportunity, do it through a third party (possessing elementary concepts of ethics), with a “skid” of thought about the existence of a person who can fix this, and besides, he is far from a stranger to the site owner. -that's right.
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