How to configure when installing Win 10 not visible SSD pcie?

Question

Solid State Drives

Asus G series laptop. From SSD drives connected to PCI express and HDD connected via SATA interface.
Installed Win 10. After installing Alcohol 120%, the system stopped loading. I just wanted to reinstall the OS, but with all attempts, the SSD is not visible. Those. it is in the BIOS, there is a partition in the bcdboot, but when loading various OS and utilities from a USB flash drive, trying to install Win 10, the disk is not visible. Acronis, Paragon and others also do not see the disk.
PS in safe mode boots and SSD is visible
PS2 helped to roll back the system to factory settings.
I took another drive with Win 10 and he saw the SSD.
Issue closed, thanks everyone.