How to conduct business analytics?

Question

Business Informatics

Hello!
There are some statistics on the implementation of services. I do some analytics in terms of dates and purchases, but I would like to expand the analytical arsenal. What literature or resources would you recommend?

Answer 1

take the phrase "sales funnel" and continue to Google, just try to understand the physical meanings of all parameters, and not what Google Adwords and Yandex Direct feed

Answer 2

For high-quality economic analytics, certain knowledge and "understanding of what is happening" are needed. You can start with the basics of economic statistics. Or you can start by setting specific goals. Most often, practical analytics begins with a specific problem. For example: what prevents an increase in sales, how the seasonal factor affects sales, why costs are high. It is also important to understand the subject area. For financial services - one analytics, for construction - another. Here is something about the basics of analytics.