How to communicate with a client?

Question

CMS

The situation is this. I got a job in a small company developing and promoting websites. The team is not large and there is no strict employment, i.e. the programmer can call clients and negotiate on the project. I got a job as a front-end and a bit of back-end if needed. But now my duties include calling clients with an offer of our services (promotion of a finished site or development of a new one). I am engaged in such work for the first time and in fact I am not very satisfied because of the failures. I would like you (I mean people who have been doing this for a long time) to learn some techniques for communicating with clients. How can a simple person explain all these complex terms? Often, due to misunderstanding, the client thinks that this is some kind of sect with a machine ideology for sucking money. The plan of questions is as follows:
1) How to behave with an average client in general?
2) What do you usually say at the beginning of a conversation (after greetings and other things). That is, you need to impudently say "Good afternoon, I have suggestions for you to create your individual website" or ask the client a little more passively if he has a website, is he satisfied with it, what does he want, and so on?
3) How to interest a person who does not really understand all these new terms like (CMS, layout, admin panel, etc.).
4) How quickly can you persuade a person to your proposal?)
Thank you.

Answer 1

Get warm clients on the phone, book a meeting for a studio sales manager and refuse to sell.
Just say that he will get, whatever he wants, practically for free (ala shop on the couch), and then let the manager deal with the cost. The main thing is to bring a client who will agree to meet. You can sell the site by phone, but somehow in a collective farm way.
In general, I did this when there was no work:
I looked for sites in search engines that were clearly far from modern technologies, called and said "you have a site r...o" and argued - the client understood that I wanted to help him.

Answer 2

The programmer does not have to communicate with the client, this is the job of the manager.

Answer 3

Hello client. Buy a site, huh?

Answer 4

1. Calm down.
2. Questions? Is this an interrogation?
3. The client does not need to speak any terms at all. He needs to know what benefit he will get from the site, and what it is based on, how, etc. should not be touched at all. There is a subtlety of human perception, people more easily absorb information that is in the present tense. Example: "And you have a website that daily brings new customers to your company and from this your income grows very quickly and you feel like a free, happy person..."
4. Decline? A person himself must realize that the site will make his life better.

Answer 5

You need to refuse calls, otherwise it is not clear what kind of developer you are, who is ready to spend half a day on cold calls (this is generally tough, if there were still regular customers).
If you decide to quit coding and move into sales - ok, practice.

Answer 6

This can be taught to you in a couple of months in any call center. If you do not have a person in your company who is able to conduct training on how to get out in different situations, the culture of speech, etc. It’s easier to abandon this idea, motivating by the fact that you can only harm the common cause.

Answer 7

Look at the "sectarians" from BM about sales scripts.
Of course, the occupation is not yours, but a great plus - you download communications with people for a salary.
Tell your leader that he is a dickhead.