How to come up with an interesting game?

Question

Game development

The question is not about the implementation, but about the very idea and gameplay. After all, they are the essence of the game, to which all other elements of it obey.
The game should be not just another product, but something special, which you won’t mind spending time on. That is, the keyword is interesting .
Are there any techniques that can be used to generate interesting ideas?
Are there any criteria by which you can determine in advance whether the game will be interesting?

Answer 1

Are there any techniques that can be used to generate interesting ideas?

Yes, but their possession and distribution is punishable.
There is a market, target audience and tests. Get away from them.