How to choose the right keywords for your topic?

Question

Search Engine Optimization

For example, a site for women. It is clear that it is useless to compete with wumen-ru. But I have a regional site, so I think there is a chance.
Therefore, the task of selecting keywords is worth it. How to choose the right keywords that will give traffic? There is a serpstat service. But it is difficult for me to understand how to choose keywords, what to look for in terms of competition, whether it is possible to take highly competitive keywords like how to lose weight. After all, if you take low-competitive ones, then you can advance on them, but monetization there is low, therefore it makes no sense to move.

Answer 1

Take all the words.
Make sections (HF requests) and subsections (MF requests) on the site, inside them articles - LF requests.
Give information with a regional reference, such as "You can lose weight in Kursk with the help of lipolifting, and here is a list of salons with ratings and reviews that provide this service in our beloved city." Thus, you will collect all the traffic and HF, and MF, and LF to the maximum.
And also using my scheme, you will actively develop low-frequency queries, but since the articles on them will be located in sections and subsections that are sharpened by mid-range and high-frequency, you will also gradually cover the high cost per click, but in general you will move from smaller to larger , and it is right.