How to choose the right installer?

Question

Installer

We have our own browser assembly on Chromium. You need a convenient installer for it.
In fact, about the same as Google or Yandex. What would you first download the current version, then install.
Installation will be under Windows, later under Mac and Linux.
Who had experience please tell me good installers.
Thank you in advance for your replies, and thanks for always beckoning with advice!