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god_we_trust2018-06-26 14:58:58
contextual advertising
god_we_trust, 2018-06-26 14:58:58

How to calculate visitor conversion in google analytics?

How to calculate the conversion of visitors in google analytics who search on the site?

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2 answer(s)
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Dimonchik, 2018-06-26
@dimonchik2013

divide M by N

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Igor MASA Avksom, 2018-07-03
@masa_avksom

If the conversion is "search on the site" then set the target to the search button and that's it.
If there is some other conversion and you need to see how many people who used the search on the site made the conversion. Then similarly set a goal for the search. Next, create a segment of these users and just look at the number of conversions in the Conversions report.

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