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Alexander2014-03-14 00:16:46
Search Engine Optimization
Alexander, 2014-03-14 00:16:46

How to calculate the cost of website promotion?

Well, for example, launching contextual advertising on google?
I heard that they take 50% of the budget for this))
But what if you buy links to sape?
How much do they charge for website development services?

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7 answer(s)
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Ivan Starkov, 2014-03-14
@icelaba

They will master any budget with a whistle, so do not worry.

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Uzair Izha, 2014-03-14
@UZEIR

How much money you have and bet. It all depends on your budget. That is, if you put 100 rubles, you set up advertising for 100 rubles.

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nojoke, 2014-03-14
@nojoke

A typical scheme of the advertising agency - contextual advertising - 10% of the budget.
Typical SEO scheme - the budget is estimated in SEOPult / Rookee / Webeffector multiplied by 2-3 - charged to the client.

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Puma Thailand, 2014-03-14
@opium

Yes, some kind of nonsense, let's say we take the best ad customizer, it costs an hour, let's say 30 bucks.
We charge him a small company of thousands for 10 rubles a month, for a hundred of ads, let's say he needs to spend 4 workdays or 32 hours and that's the cost of setting 32 * 30 = $ 960 or 300%
We take a powerful company for 2 million rubles, there are already no ads , and tens of thousands of total need to spend a full-time month or 160 hours.
Cost 160*30 = *4800 or 0.075%
Accordingly, in the first case, it is probably more profitable to figure out how to make announcements and so on (by the way, it’s not difficult, but dreary and lengthy), in the second case, the benefit is probably not so obvious.
In general, no one forbids the client to charge any price if he pays, no one forbids the client to ask the rationale for this price, for me the answer is that this price is justified by the fact that this is 50 percent of my advertising budget sounds stupid, since I justify the advertising budget with my own money, and the advertiser justified 50 percent not with work, but with words.
From here all the suckers are circling.

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afiskon, 2014-03-15
@afiskon

The best SEO is useful articles on the site. The cost is calculated very simply - how many thousand characters in an article * the cost of one thousand * the number of articles per day * 30.
For example, we publish news in the amount of 1k, $ 2 per 1k, three times a day. 1*2*3*30 = 180 $ / month

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Marina8110, 2015-10-07
@Marina8110

If I need to determine the cost of a service, for example, I act according to the standard scheme. I make a list of 20 companies and a list of services I need. I pretend to be an inexperienced fool, I listen to all offers and comments, I write down the offered prices. I make a comparison table and choose the best offer. I did the same when my director decided to change the site maintenance company. As a result, one company was selected according to my scheme: up-st.ru
You can consult with these guys, they are very sensible and the prices are pleasant.

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Andrey Brand, 2017-06-15
@andreybausov

Calculating the promotion of the site is not an easy task and depends on various factors. For example, in 2011 this could be done through seopult and other services and the price could be multiplied from 2 to 5-6 times. Then you could look at the numbers of the context (Yandex). And focus on the price (i.direct) * 2 times + -. You can go the simplest way - to cooperate with the site promotion company (give them your orders), and charge your customers + 10% - 50%.
Pros: you will enter into a dialogue only with the client directly and only deal with his service. And SEO - the company, in turn, does all the work for you. Just find a cheap studio that charges some money. Previously, my partner and I also worked through the Brandstore company - they had the best prices at that time in 11-15 years.
See here .
And every 2-3 years the method of calculating SEO will change, so there is no exact answer to this!

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