How to bypass ad keyword matching in YAN?

Question

contextual advertising

Hello!
There is a desire to launch an advertising campaign for a popular food brand in YAN with targeting only for the necessary regions, without targeting by keywords at all.
For example, we did something similar in KMS. There, you can’t refuse targeting at all, but in order to get around this, I set an age target and simply excluded the age type 55-64, which turned out to be a target for essentially the entire CCM. By the way, this worked well - there is a wild amount of traffic for inexpensive.
But in Yandex this has not yet been able to do. There firstly it is necessary to set keywords. Okay, I asked popular ones - like "download, listen, etc." And Yandex wrapped it up for me - like the words should correspond to my topic. But then you won't get much traffic.
Does anyone know how to get around this?
Thanks in advance!

Answer 1

There is no way around it, use high-frequency and medium-frequency keywords in broad correspondence, keywords of related topics and related semantics. And don't forget the negative keywords.

Answer 2

So far, Yandex.Direct is tied to keywords. Place ads for "restaurants", "food", "snacks", "eat" and other high-frequency queries on your topic.
You can try related topics: "entertainment", "interests", "hobbies", "friends". Only then try to write ads also in the subject. Like "Do you want to have fun? Buy Hrentaim croutons!" or "Haven't seen your friends for a long time? Get together with the new roach Smelt!".
In general, if you need more traffic than its quality, then pay attention to Yandex media offers - Yandex.Bayan and auction products.