How to be able in contextual advertising?

Question

contextual advertising

Hello. Interested in the direction of contextual advertising, I would like to try myself in this area. Please tell me what tasks a contextual advertising specialist solves, and what his duties generally include, also advise materials for training

Answer 1

Hello.
I have already answered similar questions on Toaster several times. Therefore, I will simply put together excerpts from them in this answer.
1. Familiarize yourself with the official help systems Yandex.Direct and Yandex.Metrika . This is really the best, most convenient and relevant educational material.
2. Try to read the official Google Analytics and Google Adwords help . It is more difficult here, but you can get the base.
3. Get ready for the Google Adwords exams . Try to pass exams on Google Adwords, Yandex.Direct and Yandex.Metrica . Of course, you won’t pass the exam the first time, but knowledge will come closer to practice.
4. Start your website or landing page. Put Google Analytics, Yandex.Metrica on them. Alternatively, access the analytics of a friend's site. View all reports, try to understand their meaning and purpose of application in practice.
Several interesting internet marketing groups:
https://vk.com/vcru
https://vk.com/shopolog
https://vk.com/bizness_online
https://vk.com/roem
https://vk. com/elama_ru
https://vk.com/mytarget
https://vk.com/growthhacks
https://vk.com/praktika_biznesa
https://vk.com/adsnews
A couple of sites from my bookmarks:
yaroshenko.by
https: //roman.ua/ Video channel Yandex.Direct , seminars from Yandex
will also be usefuland the Advertising Technology Blog .
As for practice. That is several options. You can try to freelance simple tasks for almost nothing or get a job as an intern at an agency. And you can run an advertising campaign on your website. Yes, most likely, the entire budget will be wasted. But it should be regarded as a contribution to your education and gaining important experience.

Answer 2

know this by heart
https://yandex.ru/support/direct/
https://support.google.com/adwords/?hl=ru#topic=3119071
and then turn on your head and filter someone else's experience