How to automatically create a shortcut when installing an application?

Question

Windows

There is an application that will be transferred to other people, it is necessary that a shortcut be created on the desktop during installation. Are there any programs or something like that?

Answer 1

It's called an installer.
Here is the simplest one, there are actually a bunch of them
https://www.jrsoftware.org/isinfo.php

Answer 2

Inno Setup

Answer 3

NSIS can, for example. And any generator of installers can.