How to advertise your minecraft game project?

Question

Marketing

In March, my team of designers and two developers and I launched a minecraft project called the NetherCraft Project. It was the dream of a 10 year old me. Now I'm 19 years old and I'm studying to be a C # programmer, but I went deeper into php, because I liked it more. I wanted to learn more about programming and decided to make my game project as a way to gain new knowledge and self-development. Over time, this turned into a certain component, which I wanted to continue to do. I created a lot of things for this project, it's both an interesting site and a bot for VK and discord, we started to conduct a small media project for the project. I always thought that if the product is good, then, accordingly, people will be interested in playing. But it was not so. In my opinion, our project is 70k lines of code in total more interesting than many competitors, but the players apparently think otherwise. Unfortunately, the opinions of the players who are now actively using the project are not enough to have at least some statistics, although they are very positive. I decided to draw such a conclusion that you need to advertise the project quite strongly. We tried to run ads on VK, but the result was 0, only subscribers came to the group. And now, I still decided to do advertising, but then suddenly a problem arose, and where to advertise? I could also advertise my project in TLauncher, but I don’t see the point in paying 6k rubles for one day. Those who once dealt with this, could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. to have at least some statistics, even though they are very positive. I decided to draw such a conclusion that you need to advertise the project quite strongly. We tried to run ads on VK, but the result was 0, only subscribers came to the group. And now, I still decided to do advertising, but then suddenly a problem arose, and where to advertise? I could also advertise my project in TLauncher, but I don’t see the point in paying 6k rubles for one day. Those who once dealt with this, could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. to have at least some statistics, even though they are very positive. I decided to draw such a conclusion that you need to advertise the project quite strongly. We tried to run ads on VK, but the result was 0, only subscribers came to the group. And now, I still decided to do advertising, but then suddenly a problem arose, and where to advertise? I could also advertise my project in TLauncher, but I don’t see the point in paying 6k rubles for one day. Those who once dealt with this, could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. but the result was 0, only subscribers came to the group. And now, I still decided to do advertising, but then suddenly a problem arose, and where to advertise? I could also advertise my project in TLauncher, but I don’t see the point in paying 6k rubles for one day. Those who once dealt with this, could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. but the result was 0, only subscribers came to the group. And now, I still decided to do advertising, but then suddenly a problem arose, and where to advertise? I could also advertise my project in TLauncher, but I don’t see the point in paying 6k rubles for one day. Those who once dealt with this, could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. Could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you. Could you share your experience with advertising? Where it will be effective, how much to invest, and so on, since the project does not want to be closed, a lot of time and effort was killed on it. Thank you.

Answer 1

Well, at least before launching advertising, you need to make the project at least somewhat attractive.
As a minecraft lover, I don't see any reason at all why I should play on this server (at least the main page doesn't answer this question).
I can’t even get an answer to the questions:
- What is the subject of this server
- What versions is it available on
- Is it licensed or pirated
- How to start playing: The site has a field for entering a login / password, but nowhere in a conspicuous place is there a registration button and no information about whether you need to register at all.
If you need to read the guide to understand the whole essence of the project, then something is wrong with the design.
Learn how top servers work where a lot of people play

Answer 2

Started on VK - immediately minus Ukraine. I don't even have your site open.
1. Advertising is the engine of progress. But right now - advertising is a complex and delicate moment.
So who is your audience? Smart good and adequate people? So they are unlikely to play, they will also saw their server.
If you did an analysis of the audience, then you need to know where they sit and advertise there. Advertising is now an extremely difficult moment, and you either need to have points for promotion (a dozen other applications that are already promoted and throw ads through them), or a lot of money for experiments.
2. The site is not very convenient.
Firstly, there is nothing for casuals at all. All in terms for those who are already good at minecraft. But why would an experienced player change where he plays for something else?
Something on the site is not working.
Design - well, it's not very, somewhat vyrviglazno. Yes, it does not look like a school craft, and there is a style, but the layout of the elements is not very intuitive and informative.

Answer 3

If we omit the technical questions that a beginner will have - what, for example, does "IP copied" mean? - then everything is damp and incomprehensible. I connected via Vortex Launcher from version 1.14.4 (I don’t know others, I don’t know how, and I don’t want to at all), the server appeared in the list, then some kind of check that was “passed”, and then the world without a single block. As a result, he threw it away and does not let it go. Do I want to join this server again? - nope.