How to administer an online store?

Question

Marketing

A small organization wants its own small online store. We created a store according to a template and filled it with goods (there are not many of them). Now we need a person to promote it and take orders. There are no big sales expectations, because it is a secondary task in the organization. What should a person capable of administering an online store and promoting it (targeted advertising, Direct and Adwords) be able to and know?

Answer 1

administer the online store and engage in its promotion

The key mistake is I. A good marketer who will be engaged in promotion will never stoop to administration. At the same time, an excellent administrator in terms of promotion will only give out pathetic attempts. Ideally, these are 2 different people.
Administrator:
Knowledge of CMS, a bit of HTML is desirable, a pinch of Photoshop to independently cut and optimize images for download, SEO basics can be at the level of correct headings. Well, I hope you don't think that he will edit the php code.
Marketer:
Direct and Adwords, SEO optimization and everything else.

Answer 2

If a person will be a "Swiss knife" and qualification in terms of salary less than 60-70K in the regions. It will drain your entire advertising budget to no avail.
you need 2 different people, moreover, a high-quality (expensive) marketer and an administrator who is good at SEO
. It's all expensive.