How to add photos to certain tags for Yandex-Google map embedded on my site?

Question

HTML

Hello.
How to insert a map with an address on the site is understandable. You can also place some labels manually there, but by default, you can either attach an address or text to these labels. And I want pictures. certain places. Little nightstands. To be able to see landmarks. However, only for certain attractions. Yandex has such a thing https://fotki.yandex.ru/map
But everything is shown there, and how to insert it on the site is not clear. And as soon as pictures are hung on the right addresses - it's not clear ...
Is there any implementation of such a task?
Thank you.