How to add a picture with normal proportions to a 3D model and the ability to move it around the object?

Question

JavaScript

I need to add a 3D model to the site with the ability to style it, it looks like I need https://www.customlabelshop.com/labelmaker-pro
But when I add a picture to a bottle, it stretches to the entire object,
I looked towards the Uv coordinate, but nothing I didn’t understand how to act, but I didn’t find examples ..
Who understands, give advice on how to solve the problem ...