How much does SEO cost in a city with a population of 200,000?

Question

Search Engine Optimization

First of all, he is interested in "manually", and not in the price list in the company, because here everyone has their own price tag, depending on greed.
Promotion in Yandex Direct.
Also, please note that I need to know the approximate cost. Don't go into deep calculations.

Answer 1

Let me explain.
The population is not important, competition is important, the price is made up of competitiveness.
Promotion in Yandex.Direct is contextual advertising, not promotion as such.
You can estimate the approximate cost yourself, to do this, go to Yandex.Direct and click on the "Budget Forecast" link. There, select the required region (city) and select keywords. You will receive an estimated cost per click and budget per month.