How much does it cost to develop an advertising exchange?

Question

API

Good afternoon I have been
creating web projects recently. The question arose (for myself personally) - how much does the development of an advertising exchange cost? And how to implement it at all? What kind of software - through what is development carried out or is it some kind of api? I would be glad to hear specific figures about the cost and what and how it is being developed, using what? And also where it is possible to develop such a thing, from whom to order (if it doesn’t work out yourself)
Speaking of advertising exchanges, I have sites like sociate.ru; plibber.ru and other similar advertising exchanges working through other social networks, Vkontakte, Odnoklassniki, Instagram, Facebook and others
Thank you in advance

Answer 1

Worth about a hundred thousand million

Answer 2

In different ways ... For example, we plan to stir up our advertising exchange based on our website sitev.ru somewhere in a month or two ... We can cooperate ...

Answer 3

The question arose (for myself personally) - how much does the development of an advertising exchange cost? And how to implement it at all?

You gave examples, but still the system is not sufficiently described. The amount of functionality depends on the number of sites, the availability of an external API, and on the functionality that is planned for traffic owners and buyers. This functionality can be arbitrarily complex.

using what

any web stack and combinations (java/C#, python, Ruby/Ror, php, node.js ... )
Total: the price cannot be named without specific descriptions, the required level of reliability, etc.
In general, the system does not look like a project for one person, especially when clients and sites appear.

Answer 4

See what functionality.
I work as a programmer in a web studio. We would start doing something similar on our system from 300, if we make such a system from scratch, then from 500 thousand.