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How much does a label design cost?
There is a need to create a set of labels.
I know that there are ready-made editors both online and offline.
From what I looked at, I liked canva.com the most. Are
there any other cool things like that?
And the second question: if you use the services of a specialized specialist, what should the process look like?
He will give me several options, and I will pay him only one?
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It should look like this:
- you work out the TK together
- the designer shows you sketches according to the TK
- the winning sketch is worked out in detail
- you become the happy owner of the result
Label for what? What size is it? This varies the price.
The specialist must provide you with sketches, from which you will choose one for revision.
Normal specialist + normal options = normal budget
In general, without a holistic branding, one label is of little use.
One graphic unit (mostly illustration, but also things close to it)
from beginner: 1000r-2000r
from average: 3000r-10000r
pro: 10000-20000
top: $500 and above
Russian good studios: from $1000 per project, no matter what's there.
The label may include several illustrations, a pattern (a repeating pattern) and text. You can add. Of course, for a complete project there will be a discount for each item (3 illustrations are cheaper than if individually)
It is important to understand the process: a designer studies the work of competitors, global trends in the industry, makes a dozen sketches, thinks associatively, generates unique visual ideas with a view to a specific target audience. As a result, at least 2-3 draft versions for free (upon payment of % 30-50). More options for 3-10% of the order. After approval, everything is neatly drawn and submitted. 1-2 small edits are usually free.
So consider) It’s easier to part with money by calculating how many sales you will beat off expenses. Of course, sales will depend on the quality of visual design (one of the main factors along with product quality and positioning (brand))
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