How justified is the use of CNC in Russian?

Question

Search Engine Optimization

Hello!
I made a website for a customer who required Cyrillic cnc for Yandex. That is, I had to write not /novosti/, but /новости/. When a link was captured, the address turned into classic hieroglyphs. /%d0%bd%d0%be%d0%b2%d0%be%d1%81%d1%82%d0%b8/After a couple of months, he “disliked” this and, after looking at the traffic, the client thought about reaching the audience using Google and again turned to me with a request to set up redirects and change addresses to Latin. Actually the question is: how justified is this? Will there be global changes in traffic and conversions, or is the difference minimal?

Answer 1

I'm afraid the customer is right. No matter how they say that Cyrillic also ranks well, subjectively I still see good and confident positions for URLs in Latin. If you make correct redirects, then I think you will win in the future.
However, just by changing the URL is unlikely to be explosive growth. After all, SEO is a combination of factors.