How is a brand different from an image?

Question

Marketing

At a lecture on competitiveness, a discussion broke out that a brand is not an image, and an image is not a brand. - Why?

Answer 1

Brand ( English brand, [brænd] - brand) is a marketing  term that symbolizes a set of information about a company, product or service. There are two approaches to defining a brand:

1. mission and also individual attributes: name, logo and other visual elements ( fonts , designs, color schemes and symbols) that make a company or product stand out from competitors;
2. image, image , reputation of a company, product or service in the eyes of customers, partners, and the public.