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How in Google Analytics to track how many users took an action that clicked on the specified link?
Hello, I have the following task. The customer starts a campaign to promote his product on the website. I have made several unique links on this site that redirect to the same product page on the site. The goal is to be able to link in Google Analytics how many people clicked on this link to this product in order to see the effectiveness of promoting each specific link by an influencer. When a user lands on a page, we fire a series of events that we send to Google Analytics, like viewing a product, starting a form, making a purchase, and so on. I would like to be able to see this:
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After a long study of this issue and communication with colleagues, I implemented this functionality as follows. Each influencer was given a unique link on the site, which he posts on his social network. When a visitor clicks on it, he goes to our site, we redirect to the product page on the site again and add the medium/source/campaign parameters to the URL. Thus, we see exactly which link came to our site, and not just as a referral from Instagram. Then we added segmentation for each influencer and we see very good statistics with conversion.
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