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How, from the point of view of search engines, is it more efficient to organize the path on the site for large sections: subdomains or folders?
To develop the main site, running on its own engine, I need to add a Wordpress blog and a ShopScript5 store. The blog will write about the products in the store and about the services on the main site, all three will look like one.
Reciprocal links will appear between all three participants. I would like to correctly and usefully organize future paths to the content of sites. In this regard, the question is:
How, from the point of view of search engines, is it more efficient to organize the path to these new elements: as subdomains or as folders?
blog. example.org or example.org/blog shop
. example.org or example.org /shop
So that the store and blog pages benefit the main site by their existence (and vice versa). And to quickly get into the search at the beginning due to the main site. And to increase the TCI of the main site, influence the ranking and other aspects over time.
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Do it in folders. A theme with subdomains works more like an exception.
"blog.example.org or example.org/blog"
a blog is essentially a content fist for a site, constantly generated updated and commented content. If articles are written not on a general topic, but closely on the topic of a resource / business / product, then this becomes a powerful tool for internal linking.
Keep your blog simple, host it on the main domain and you'll be happy. The secret to success is simplicity.
No matter how anyone wants to deceive Yandex / Google, they will decide everything for you anyway))
If the resource is allocated thematically, do it on a subdomain ... If everything is for sale, then on one domain with subfolders .. In fact, most likely , after some time, search engines will mirror all subdomains and will consider them as a single site (project).
PS If you have a main site: an online store - make it on domain.ru and www.domain.ru (mirror), and take out the blog on blog.domain.ru
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