How effective is VKontakte advertising of an external site?

Question

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I decided to try to advertise the site (the topic "Monitoring of exchangers") with the help of an advertising company on VKontakte. Accordingly, I chose "External site" as the advertised object. I entered all the information except demographics, interests and education. I replenished the budget by 100 r, set the minimum price for the transition - 1 r. Began to wait.
In half a day, the contact showed my ad 147,862 times and there were 69 clicks. However, statistics showed that the number of views was almost equal to the number of visitors. It turned out that 80% of women under 18 went to the site! The next day, restricted ads to men over 14 only. 165,479 impressions, 66 clicks, site page views is the same.
I tried to limit the display of ads also to groups that more or less correspond to my subject. Brought in as many of them as possible. After that, VKontakte showed my ad about 5000 times, and not a single transition occurred.
Share your experience, how, generally speaking, is it effective to advertise an external site on VKontakte? To have a conversion. Or do you need to consider only the option of creating your own group in contact and advertising it?

Answer 1

The external site is advertised in much the same way as the group, this is definitely not the point here, but you chose a strange target audience, men over 14 years old, but there are most of them in VK, probably from 14 to 20, and they don’t need exchangers, probably worth it understand what your target audience is, and it is apparently solvent, and the prices for it are more expensive from here, you probably have few impressions.

Answer 2

1. You can also advertise on an external site, but try advertising on Facebook. Practice has shown that its effectiveness is much better.
2. It makes sense to create advertising campaigns in Direct and Adwords (if you have not already done so). Almost always, the conversion from them is better than from social networks. networks.

Answer 3

It’s better to try using various programs, rather than buying advertisements, for example, with the right approach and the presence of an up-to-date user base who are interested in your subject, you can use the VKSpam program , which will allow you to send both private messages and comments and posts on walls and discussions with attachments and links to resources.