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pilotus2018-12-21 09:55:07
contextual advertising
pilotus, 2018-12-21 09:55:07

How do you split ads in YAN into groups for testing?

Today (for some reason) I wondered how to properly break ads for the test.
There are two image formats - wide and standard. Everything is clear here - we create two ads in one group.
There are two different text descriptions for these two image formats.
One set of keys.
The logic of the system suggests that it is correct to put all 4 options in one group: so that the internal mechanism selects the most converting creative and so that there is no competition due to the same list of keys.
But what if I'm wrong?

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Alexey Denisov, 2018-12-21
@pilotus

Yes, we usually place all options in one group, guided by requests. It is easier to manage a campaign, collect statistics, eliminate errors when adjusting queries.
For analysis, you can group options by ad numbers and build the necessary reports through the Report Wizard with filtering by ad numbers.

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