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Anton Morozov2019-09-22 01:16:34
Retargeting
Anton Morozov, 2019-09-22 01:16:34

How do retargeting pixels work?

Can you please tell me how retargeting pixels (OK, VK, FB) work?
The technical side is interesting. And then nothing comes to mind.
Even if you do not know for sure - any opinions will be interesting.

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McBernar, 2019-09-22
@fanofmarta

Well, along with the pixel, a cookie arrives that marks you. A note flies back to the server that you are interested in cats. Thus, the advertising system collects information about you and then, on its partner sites, identifies you by cookies and slips ads according to your interests.

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